Plans that grow with you
You pay for passes installed on a phone during the month. Passes you issue that nobody adds are free. No set-up fee.
Starter
For small businesses launching their first live pass.
Then £20 per 1,000 active passes
- 1 brand
- Up to 3 pass templates
- 1,000 active passes included
- Issued under our Apple account, branded as yours
- Add-to-wallet links and QR codes
- Email support
GrowthPopular
For growing organisations with several programmes.
Then £12 per 1,000 active passes
- Up to 3 brands
- Unlimited templates
- 10,000 active passes included
- Events API with scoped keys
- Notification policies
- Analytics (in development)
Scale
For larger organisations with their own platform accounts.
Then £6 per 1,000 active passes
- Up to 10 brands
- 100,000 active passes included
- Bring your own Apple and Google accounts (planned)
- Single sign-on (planned)
- Audit log export (planned)
- Priority support
Enterprise
For regulated and high-volume organisations.
Volume agreed in the order
- Unlimited brands
- Dedicated database option (planned)
- Security review and DPA negotiation
- Custom service levels
- Named contact
- Data residency options (planned)
Features marked in development or planned are on our roadmap; we will confirm exactly what is live when you join.
How billing works
What counts as an active pass?
A pass that is installed on at least one device at some point during the billing month. A pass you issue that nobody adds does not count, and a pass removed before the month begins does not count. One holder with the pass on two devices still counts as one pass.
What if we go over the included passes?
Extra active passes are billed in whole thousands: £20 on Starter, £12 on Growth and £6 on Scale. A short spike can stay on your current plan. If you expect to sit at the next plan's volume, that plan costs less than paying overage all month.
Is there a set-up fee?
No. Early access customers still get hands-on help from our team to launch.
Can we change plans later?
Yes. Plans are designed to move with you as you add brands, templates and passes.
Do you offer pricing for charities or agencies?
Yes. Talk to us about charity pricing and our agency and reseller programme.
Become an early customer
Early customers help shape the product and get hands-on support from our team.